William Trounson

I got into training for the same reason most people do — I wanted to look better and be fitter. But like a lot of people, I found the typical gym environment wasn’t getting me there.

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That’s what led me to try CrossFit.

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It taught me how to move properly, what real intensity feels like, and how to build strength and fitness with purpose. The result? I got fitter, stronger, and looked better — but more importantly, I finally understood how to train.

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I went all-in. I started competing, and not long after, began coaching others. Over time, I realised I found coaching far more fulfilling than competing — so I committed to it fully, investing in education and developing my craft.

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Every experience since has shaped how I coach today.

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I started Willpower Performance to help people who feel stuck — training hard but not getting results, unsure what to do next, or lacking structure and direction. If that sounds familiar, you’re exactly who I built this for.

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At Willpower, I offer 1-on-1 and small group coaching built around the individual. No guesswork, no random programming — just clear direction, structured progress, and coaching that actually meets you where you’re at.

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In terms of experience, I’ve worked with clients ranging from kids to 70+, complete beginners through to competitive athletes, and individuals with physical, neurological, and intellectual disabilities. That range has taught me how to adapt and scale training to suit anyone.

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I’ve also earned my CrossFit Level 3 Certification — a credential held by less than 1% of coaches worldwide, and one that reflects years of hands-on coaching, continued education, and a deep understanding of effective training.

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But qualifications only go so far.

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What really matters is how much a coach cares.

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I care about the people I work with — about keeping them safe, helping them get results, and building something that actually improves their life long-term.

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Coaching isn’t just what I do — it’s what I’m committed to being great at.

If that resonates with you, I’d love to hear from you.